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Nike signs endorsement deal with race horse

Nike has signed an endorsement deal with US race horse, Big Brown, over seven years reported to be worth $80 million. Nike technicians created a unique horseshoe for Big Brown featuring Nike’s patented air cushioning system using gas pressurised in an aluminium and polyurethane structure. Read more about this here http://www.theonion.com/content/news/nike_signs_big_brown_to_90_million 

John Sykes, Lupton Fawcett LLP

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